Peters Drumstick Plant Based Classic Vanilla

Peters Drumstick is an iconic Australian frozen dessert brand that originated in 1963. While the Drumstick concept exists in other markets under different ownership, the Peters brand is uniquely tied to Australian dairy history, starting as Peters American Delicacy Co. founded by Frederick Peters in 1907. This specific 'Plant Based' variant reflects modern dietary trends, substituting traditional dairy with vegan-friendly alternatives while maintaining the signature cone and chocolate tip structure.

The manufacturing of Peters Ice Cream products, including the Drumstick range, predominantly takes place at the company's long-standing facility in Mulgrave, Victoria. This local production supports the brand's identity as a staple in Australian freezers.

Ownership of the brand has changed several times over the decades. Today, Peters Ice Cream is owned by Froneri, a major global ice cream joint venture formed in 2016 between Nestlé and PAI Partners. Nestlé had acquired Peters in the 1990s but later divested its Australian ice cream business, which eventually merged into the Froneri group. This structure positions Peters under a multinational umbrella headquartered in the United Kingdom while maintaining its specific Australian heritage.