Santa Cruz Wave Dot Sticker

Santa Cruz Skateboards is widely recognized as the oldest continuously operating skateboard brand in the world. Founded in 1973 by Richard Novak, Doug Haut, and Jay Shuirman in Santa Cruz, California, the company began as a surfboard business under the name NHS, Inc. The brand's shift into skateboarding happened almost by accident when a surplus of fiberglass materials allowed them to fulfill a custom order for 500 skateboards, which sold out immediately.

Today, Santa Cruz is a global icon in skate culture, famous for its legendary graphics like the 'Screaming Hand' and the 'Dot' logo seen in this image. The brand is still owned and operated by NHS, Inc., which remains headquartered in California. While their core identity is tied to the American skate scene, their products—ranging from hard goods to stickers and apparel—are manufactured in various locations globally to meet international demand.