Touri Laundry Detergent Powder

Touri (often marketed as Touri Quattro) is a prominent laundry detergent brand specializing in high-efficiency washing powder formulations. The brand is particularly well-known in the Middle Eastern market, specifically Egypt, where it has gained recognition for competitive cleaning power and has even been associated with Guinness World Record marketing campaigns for volume and efficiency.

Originally developed by the Egyptian company Arma, the brand has remained under the ownership of the Arma Group (a subsidiary of HSA Group). The manufacturing facilities are primarily located in Egypt, serving both the domestic Egyptian market and surrounding regional export markets. Touri remains a staple household name in the region's home care sector.