T2 Tea The Breakfast Bunch

T2 Tea is a celebrated Australian brand that revolutionized the tea-drinking experience with its bold flavors and modern retail aesthetic. Founded in Melbourne in 1996, the brand quickly became a staple of Australian tea culture, known for its eclectic range of loose-leaf teas and artistic packaging. The Breakfast Bunch is a popular gift set that features a variety of breakfast-themed tea sachets, showcasing the brand's creative approach to traditional blends.

While originally an independent Australian venture, the brand's global appeal led to its acquisition by the multinational giant Unilever in 2013. However, in a major strategic shift, Unilever divested its tea division (including T2) in 2022 to CVC Capital Partners, creating a dedicated tea company now known as LIPTON Teas and Infusions. Despite these changes in ownership, the brand maintains its headquarters in Melbourne, and while it sources high-quality ingredients from classic tea-growing regions globally, much of its product blending and design remain rooted in Australia.