Handee Paper Towels

Handee is a prominent brand in the household paper products category, best known for its durable and absorbent paper towels. The brand rose to significant fame in the Australian and New Zealand markets, marketed heavily for its 'Handee Ultra' range. Originally developed to provide high-performance cleaning solutions for the kitchen and home, it has become a staple for consumers looking for strength and wet-strength capability in disposable paper goods.

Over the years, the brand's ownership has transitioned through major global paper manufacturers. For a significant part of its history, it was part of the SCA (Svenska Cellulosa Aktiebolaget) portfolio before that company spun off its hygiene unit into what is now Essity. In the Oceania region, the brand and its manufacturing facilities were managed by Asaleo Care. Today, the brand is under the ultimate stewardship of Essity, a global leader in hygiene and health products based in Sweden. Manufacturing remains localized in key markets to ensure supply chain efficiency and reduce environmental impact.