Natusan by Johnson's 24 hour moisture hand cream

Brand History and Origin

Natusan is a long-standing personal care brand with deep roots in the Scandinavian market, specifically Denmark. Originally founded as a specialist in baby and sensitive skin care products, it became a household name across the Nordic region. Its identity is closely tied to its swan logo, which signifies gentleness and high safety standards in dermatological care.

Manufacturing and Product Composition

Natusan products, including this 24-hour moisture hand cream, are manufactured in various locations globally under the supervision of its parent company. While many products destined for the European market are produced within the European Union (frequently France or Italy), the brand utilizes a global supply chain to fulfill regional demand. This hand cream is specifically formulated to provide lasting hydration, remaining effective even after hand washing.

Ownership and Corporate Structure

Initially associated with the Danish company Alfred Benzon A/S, the brand was eventually acquired by the American multinational Johnson & Johnson. However, following a corporate restructuring in 2023, Johnson & Johnson spun off its consumer health division into a new, independent entity called Kenvue. As of 2024 and beyond, Kenvue is the ultimate owner of Natusan, alongside other major brands like Listerine and Neutrogena. Kenvue is headquartered in the United States and operates as a dedicated consumer health company.