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Activia is a globally recognized brand of probiotic yogurt launched by Danone in 1987. The brand was specifically developed to promote digestive health through its proprietary probiotic strain, Bifidobacterium animalis lactis DN-173 010, often marketed under names like Bifidus Regularis.
Originally founded in France by Isaac Carasso, the Danone company has grown into a multinational leader in the food-processing industry. While the brand has French origins, Activia is manufactured in various facilities worldwide to serve regional markets. For example, products sold in North America are typically produced in the United States or Canada, while European markets are supplied by regional plants in France, Spain, and Germany.
Today, Danone remains the ultimate owner of Activia, maintaining its headquarters in Paris. The company continues to invest heavily in R&D to expand the Activia line into various formats, including drinks, zero-fat options, and plant-based alternatives, solidifying its position as a staple in the functional food market.
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