Ryvita Original Crispbread

Ryvita is a classic British brand of rye-based crispbread that has been a staple in UK kitchens for nearly a century. Known for its 'Original' recipe that focuses on simple ingredients like rye flour and salt, the brand has successfully positioned itself as a healthy, fiber-rich alternative to traditional breads and crackers.

Originally founded in the 1920s, the company became a pioneer in the health food space. Today, the manufacturing process is centered at its facility in Poole, Dorset, where it remains one of the largest employers in the area. The brand emphasizes its use of British-grown rye, supporting local agriculture while maintaining its signature crunch.

Since 1949, Ryvita has been owned by Associated British Foods (ABF). Under ABF's ownership, the brand has expanded its portfolio beyond the traditional crispbread to include thins, crackers, and snack bars, while maintaining its status as a Royal Warrant holder for the British Royal Family.