Nestlé Shredded Wheat Blueberry Wheats

Nestlé Shredded Wheat is a iconic breakfast cereal brand with roots dating back to the late 19th century. Originally invented by Henry Perky in the United States in 1893, the brand eventually expanded globally. In the United Kingdom, the product has a long-standing history and is currently produced by Cereal Partners Worldwide, a joint venture between Nestlé and General Mills.

The specific product shown, Blueberry Wheats, consists of bite-sized whole grain wheat biscuits with a fruity filling. For the UK market, these are primarily manufactured in the United Kingdom, specifically at the historic Staverton factory in Wiltshire. The brand is managed under the Nestlé portfolio, which is headquartered in Switzerland, through the strategic partnership with General Mills designed to Produce and market breakfast cereals globally outside of North America.