Kruidvat Relaxing & Calming Shower Gel

Kruidvat is a prominent Dutch retail brand that offers a vast range of private-label health and beauty products, including this Relaxing & Calming Shower Gel. The brand was originally established in the Netherlands in 1975 by the De Rijcke family. Today, it operates as a cornerstone of the Kruidvat Group, providing accessible personal care solutions across the Benelux region.

While the brand is deeply rooted in Dutch heritage, its production leverages a complex international supply chain. Manufacturing typically occurs in multiple countries across Europe to ensure cost-efficiency and distribution speed. Since 2002, the brand has been under the ownership of AS Watson Group, a global health and beauty retailer. This ownership structure places Kruidvat under the ultimate control of CK Hutchison Holdings, a multinational conglomerate based in Hong Kong, ensuring the brand remains a major player in the global retail market through the 2020s and beyond.