Made O'Meter
Discover where a brand or product originates
Axe, known as Lynx in certain markets like the United Kingdom and Australia, is a leading male grooming brand that originated in France in 1983. It was created by the consumer goods giant Unilever as a brand of fragranced deodorant body sprays. Over the decades, the brand has expanded its portfolio to include shower gels, hair care, and skin care products designed primarily for young men.
The specific product shown is manufactured in Germany, as indicated by the 'Made in Germany' label on the packaging. The brand is currently owned by Unilever, one of the world's largest fast-moving consumer goods companies. Unilever is a British multinational corporation headquartered in London. The company maintains a strong commitment to sustainability and animal welfare, as evidenced by the PETA 'Approved' certification visible on the back of the bottle.
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