Made O'Meter
Discover where a brand or product originates
Petra Electric is a brand with historical roots in Germany, originally established in 1968 in Burgau, Bavaria. Known for its 'Made in Germany' engineering, the brand initially gained fame for its electric coffee makers and high-quality small kitchen appliances. Over several decades, Petra became a household name across Europe for reliable and innovative electrical goods.
In recent years, the brand ownership has transitioned. Following the insolvency of its previous owner and various corporate restructuring phases, the Petra brand was acquired by Ultimate Products, a global consumer goods group headquartered in the United Kingdom. Today, while the brand maintains its German heritage in its marketing and design philosophy, the manufacturing of its products, including cordless kettles, is primarily centered in China to leverage global supply chain efficiencies. The brand is now part of a diverse portfolio including other well-known household names like Salter and Beldray.
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