Rolex Oyster Perpetual Datejust

The Rolex Oyster Perpetual Datejust is one of the most iconic and recognizable luxury watches in the world. Originally launched in 1945 to celebrate the 40th anniversary of Rolex, it was the first self-winding waterproof chronometer wristwatch to display the date in a window on the dial.

Rolex remains a symbols of precision and prestige, with all its watches designed, developed, and produced in-house in Switzerland across four dedicated sites. The brand's origin dates back to 1905 when Hans Wilsdorf founded a company in London specializing in the distribution of timepieces before moving the operation to Geneva in 1919.

Today, Rolex is uniquely structured as a private company owned by the Hans Wilsdorf Foundation, a private family trust. This structure allows the company to operate independently and reinvest its profits into the business and various philanthropic causes, ensuring the brand maintains its commitment to quality and innovation without the pressures of public shareholders.