Squier Affinity Series Stratocaster

The Squier Affinity Series Stratocaster is one of the most recognizable entry-level electric guitars in the world. Originally founded as a string manufacturer in the 19th century, Squier was acquired by Fender in 1965. By the early 1980s, Fender relaunched Squier as its value-oriented brand to compete with budget replicas, offering official designs at more accessible price points.

The Squier brand is synonymous with the heritage of the American Fender Musical Instruments Corporation, though production for this specific line is outsourced to keep costs low. Manufacturing for the Affinity series has shifted over the decades across several Asian territories. Today, these guitars are primarily produced in facilities in Indonesia and China, following strict quality specifications set by the parent company in the United States.

As part of the Fender family, Squier benefits from the same iconic design language as its premium counterparts. The brand remains under the ultimate ownership of Fender Musical Instruments Corp., which is headquartered in Scottsdale, Arizona. This ownership structure ensures that while the product is manufactured globally, its engineering and brand legacy remain rooted in American musical history.