BMW automotive steering wheel

BMW (Bayerische Motoren Werke) is a legendary German brand that has become a global symbol of automotive performance and luxury. The blue and white roundel logo displayed on the steering wheel pays homage to the official colors of the State of Bavaria. While originally founded as an aircraft engine manufacturer, BMW evolved into a premier producer of automobiles and motorcycles.

Today, the brand is owned by BMW AG, an independent German public company. While the corporate heart remains in Munich, Germany, manufacturing is a truly global operation. Depending on the specific model, production occurs in major facilities across Germany (Dingolfing, Munich, Regensburg), the United States (Spartanburg), China, and South Africa. The steering wheel shown features the specific blue ring identifying it as part of BMW's 'i' or electrified performance lineup, reflecting the company's shift toward sustainable mobility.