Bloomreach Engagement

Bloomreach is a leading digital experience platform (DXP) and search-driven e-commerce software company. Originally known for its Hippo CMS heritage following a major acquisition, the brand has evolved into a global leader in AI-driven personalization and customer data management through its Bloomreach Discovery, Content, and Engagement suites.

The current 'Engagement' product was significantly bolstered by the 2021 acquisition of Exponea, a Slovak-founded Customer Data and Experience Platform. Today, the brand is headquartered in the United States, though it maintains a heavy engineering and operational presence across Europe and Asia to support its global user base of major retailers and enterprises.