Axe & Lynx deodorant or shower gel

Axe, known as Lynx in certain markets like the UK, Ireland, and Australia, is a global leader in male grooming products. The brand was first launched in France in 1983 by Fabergé, which was later acquired by Unilever. Axe revolutionized the personal care market by positioning deodorant as a premium fragrance choice for young men.

Today, the brand's diverse range of body sprays, shower gels, and hair care products is manufactured in numerous facilities worldwide to serve different regional markets. As a core brand under the Unilever portfolio, Axe/Lynx benefits from the multinational's extensive distribution networks and sustainable manufacturing initiatives aimed at reducing environmental impact while maintaining its iconic branding.