Made O'Meter
Discover where a brand or product originates
Old Spice is an iconic brand of male grooming products, recognized globally for its distinct red packaging and maritime-inspired scents. Originally launched in the late 1930s as a fragrance for women before rapidly pivoting to men's grooming, it became a cultural staple in the United States and eventually the world. The 'Extra-XL' 3-in-1 products shown are versatile personal care items designed for use on the body, hair, and face.
Today, the brand is a key asset in the portfolio of Procter & Gamble (P&G). While the brand has American roots, its manufacturing is highly globalized to meet regional demand. For the European market, products are typically manufactured in facilities located in France and Germany. Ownership has remained stable under P&G since the early 1990s, ensuring the brand maintains its position as a leader in the mass-market hygiene sector.
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