Five Roses Flour

Five Roses is one of Canada’s most iconic and enduring heritage brands, known specifically for its high-quality all-purpose flour made from premium Canadian wheat. Originally established in the late 19th century, the brand became famous for its consistency in home baking, particularly in breads and pastries, and is instantly recognizable by its distinct rose logo.

The manufacturing of Five Roses flour takes place primarily within Canada, utilizing locally grown wheat to maintain the flour's signature strength and quality that has been trusted by bakers for generations. While the brand has changed corporate hands over more than a century, it remains a staple of the Canadian kitchen.

Today, the brand is owned and managed by The J.M. Smucker Co., an American multinational conglomerate that acquired the brand as part of its expansion into the Canadian market. Despite the American ownership, the brand maintains its Canadian identity and local production facilities to serve its core consumer base in North America.