Haribo Piratos salty liquorice

Piratos is a classic salty liquorice product from Haribo, particularly popular in Northern Europe and Denmark. Originally introduced in 1955, these coin-shaped liquorice pieces are known for their high concentration of ammonium chloride, giving them a distinctively strong and salty taste.

Haribo was founded in Germany in 1920 by Hans Riegel Sr. and remains a family-owned enterprise. While the brand originated in Bonn, Germany, it has a significant presence in Denmark with local production facilities that have historically served the Scandinavian market. Manufacturing for this specific product typically occurs in either Germany or Denmark.

The brand is currently owned and managed by the Haribo Group (Haribo Holding GmbH & Co. KG), which is still headquartered in Germany and controlled by the Riegel family. In Denmark, the brand operates through Haribo Lakrids A/S, based in Faxe.