ICA Original Handdisk dishwashing liquid

ICA Original Handdisk is a staple household cleaning product sold by ICA Gruppen, one of the leading retail companies in the Nordic region. As a private label brand, ICA focuses on providing high-quality domestic essentials that compete with major international brands. The product is widely available across Sweden and is known for its effective grease-cutting 'Diskkraft' formula, often carrying environmental certifications like the Nordic Swan Ecolabel.

The brand is Swedish in origin, stemming from the historical cooperation of independent retailers. While the ultimate ownership resides with ICA Gruppen AB, the manufacturing of their private label detergents often takes place in various locations across Europe and Scandinavia, with a strong emphasis on localized production in Sweden to minimize transportation impact. The brand remains deeply rooted in the Swedish market as a household name for value and reliability.