Pure Via Date Syrup

Pure Via is a well-known brand specialized in natural sweeteners, originally developed as a collaboration between PepsiCo and Whole Earth Brands (via Merisant) to offer stevia-based alternatives. This particular product is an organic date syrup, catering to the growing demand for unrefined, plant-based sugar substitutes.

While the brand has its roots in the United States, it operates globally. The packaging indicates distribution across several European markets including France, Belgium, and the Netherlands. The product is managed by Merisant Company, which is a subsidiary of Whole Earth Brands, Inc. Manufacturing often occurs in various locations depending on the raw material source (dates are typically sourced from North Africa or the Middle East), though final bottling for European markets is frequently handled in regional facilities to ensure supply chain efficiency.