PILOT jeans

PILOT is a denim and lifestyle brand originally founded in the Netherlands in 1987. The brand is known for its rugged, 'authentic craftsmanship' aesthetic, often drawing inspiration from aviation and utility gear. The brand's identity is deeply rooted in Dutch fashion history, specifically within the casual menswear segment.

Today, PILOT is part of the extensive brand portfolio of the Dutch retail giant WE Fashion (WE International B.V.). While the brand was conceived in the Netherlands, manufacturing typically takes place in global textile hubs, including countries such as Turkey, China, and Bangladesh, depending on the specific collection and sustainability initiatives like the 'sustainable wash' program indicated on the label. The brand remains a staple in Dutch and European retail landscapes through its distribution via WE Fashion stores.