Heineken Premium Lager

Heineken is a globally recognized premium lager that traces its history back to 1864 when Gerard Adriaan Heineken purchased the De Hooiberg brewery in Amsterdam. The brand's signature profile is defined by its use of 'Heineken A-yeast,' which was developed in 1886 and remains a core component of its brewing process today.

The brand has grown from a local Dutch brewery into a massive international powerhouse. While its roots and headquarters remain firmly planted in Amsterdam, Netherlands, the beer is now brewed in over 165 breweries across more than 70 countries. This extensive local manufacturing footprint allows the company to serve global markets efficiently while maintaining the specific quality standards of the original recipe.

Today, Heineken remains under the stewardship of the Heineken family through Heineken Holding N.V., ensuring a Rare continuity of family influence in a global multinational corporation. As one of the world's largest brewers, the company continues to expand its portfolio through both organic growth and strategic acquisitions of local and international beer brands.