The Lab 06 Ex Strong nicotine pouches

The Lab is a prominent brand within the smokeless tobacco and nicotine pouch industry, specifically designed to offer a modern alternative to traditional Swedish snus. The product shown, '06 Ex Strong', represents one of the brand's high-intensity offerings, characterized by its slim pouch format and elevated nicotine content.

Developed in collaboration with snus users and researchers, The Lab was originally created to innovate on the classic tobacco experience by focusing on non-drip technology and a discreet fit. The brand is manufactured in Sweden, leveraging centuries of local expertise in the production of oral tobacco and nicotine products.

Today, the brand is owned by Swedish Match, a global leader in smokeless products. Swedish Match itself was acquired by the multinational tobacco giant Philip Morris International (PMI) in a major acquisition completed in late 2022. This ownership transition has integrated traditional Swedish manufacturing heritage into one of the world's largest tobacco portfolios, focusing on a transition towards 'smoke-free' alternatives.