ICA Basic Äppelmos (Apple Sauce)

ICA Basic Äppelmos is a budget-friendly apple sauce produced for the ICA Group, one of the leading retail companies in the Nordic region. The brand, ICA Basic, was launched as a value-oriented private label to provide essential household goods at lower prices across Sweden.

As indicated on the product packaging, the apples used in this sauce are sourced from various origins, leading to a 'Multiple countries' manufacturing profile. This flexibility allows ICA to maintain a low price point while ensuring consistent supply.

The brand is owned by ICA Gruppen AB, which has its roots in the early 20th-century Swedish purchasing centers. Today, it operates as a major corporate entity headquartered in Solna, Sweden, overseeing a vast network of retailer-owned stores and diverse private label portfolios.