ICA Basic Wafers med apelsinsmak

ICA Basic Wafers med apelsinsmak is a budget-focused confectionery product developed for the Swedish market. These orange-flavored chocolate-coated wafers are part of the 'ICA Basic' range, which serves as the entry-level private label for ICA Gruppen. The brand is designed to provide essential quality at the lowest possible price point by keeping packaging and marketing simple.

While the brand is Swedish, the manufacturing of ICA Basic products often involves various suppliers across Europe, including Poland, Germany, and the Netherlands, to maintain cost-efficiency. Ownership remains with ICA Gruppen, one of the leading retail companies in the Nordic region, which was originally a cooperative of independent retailers before evolving into the corporate powerhouse it is today.