Made O'Meter
Discover where a brand or product originates
Wasa Husman is one of the most iconic crispbreads in the world, renowned for its simple, traditional recipe consisting of whole grain rye flour. The brand name Wasa originated from the Swedish king Gustav Vasa, and the product has been baked using the same recipe for over 90 years. It is celebrated for its distinctive crunch and nutritional profile, being high in fiber and made with 100% whole grain rye.
While deeply rooted in Swedish culture, the brand is now part of a global food conglomerate. Manufacturing primarily takes place in Filipstad, Sweden, which is the world's largest crispbread factory, and occasionally in Celle, Germany. The brand's commitment to sustainability is highlighted by its CO2-neutral status, achieved through emissions reduction and compensation through renewable energy projects.
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