Indy Beauty Aluminum-Free 24h Fresh Deodorant

Indy Beauty is a Swedish beauty brand founded by social media personality Therese Lindgren in 2018. The brand focuses on 100% vegan and cruelty-free products across skincare, body care, and hair care categories. The product featured is their aluminum-free deodorant, designed for all skin types.

Originally launched by the company Independent Beauty Sweden AB, the brand was later acquired in 2022. It is currently owned by the Swedish pharmacy and retail group Axfood, specifically through their subsidiary company Apohem. The products are primarily developed and manufactured in Sweden, adhering to European standards for vegan cosmetics.