ICA Jordgubb Blandsaft

ICA Jordgubb Blandsaft is a popular Swedish fruit cordial produced under the private label of ICA Gruppen, Sweden's leading grocery retailer. This specific beverage is a concentrated 'blandsaft' (mixed juice concentrate), primarily flavored with strawberries but often containing a base of apple or pear juice for sweetness.

Established in 1917, ICA operates as a retailer-owned company. The brand's private label products are developed specifically for the Swedish market, with production typically carried out by domestic manufacturers or established Nordic beverage plants. As a private label product, the ultimate ownership lies with ICA Gruppen, which is currently controlled by ICA-handlarnas Förbund and AMF Pension.