ICA Jordgubb Blandsaft

ICA Jordgubb Blandsaft is a popular Swedish strawberry-flavored concentrated fruit drink, historically known as 'saft'. Typical of Scandinavian beverage culture, this product is designed to be diluted with water (usually in a 1+7 ratio) to create a refreshing drink. The packaging highlights that it is made from a blend of apple, strawberry, pear, grape, and elderberry juices.

The brand is the private label of ICA Gruppen, Sweden's leading grocery retailer. The product is primarily manufactured in Sweden to serve the domestic market. Ownership lies with ICA Gruppen, which is currently a subsidiary of ICA Växa and various institutional investors, following its transition back to private ownership. It remains a cornerstone of the Swedish retail landscape, representing high-quality supermarket-branded goods.