Made O'Meter
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Allianz is a global leader in insurance and asset management, with a legacy dating back to its founding in Berlin, Germany, in 1890. The brand initially focused on transport and accident insurance before expanding into a comprehensive range of financial services. One of its most specialized divisions, Allianz Trade (formerly known as Euler Hermes), is the world’s leading provider of trade credit insurance, helping businesses manage risk and secure receivables.
The brand's origin is rooted in German financial history, established by Carl von Thieme and Wilhelm von Finck. Over the 20th and 21st centuries, Allianz grew through strategic acquisitions, including the notable takeover of Euler Hermes, which solidified its dominance in the credit insurance market. In 2022, the brand Euler Hermes was officially rebranded to Allianz Trade to unify the global identity under the master Allianz logo.
Today, Allianz SE serves as the ultimate parent company, headquartered in Munich, Germany. As a publicly traded European company (Societas Europaea), it operates as a massive conglomerate with subsidiaries in over 70 countries. While its "manufacturing" (the development and underwriting of financial products) occurs globally to meet local regulatory standards, the strategic and ultimate corporate ownership remains firmly anchored in Germany.
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