Made O'Meter
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yfood is a prominent functional food brand that provides nutritionally complete meals in convenient liquid, powder, and bar formats. The brand's identity is centered around the slogan "This is Food," emphasizing its role as a balanced meal alternative rather than just a snack or supplement. Specifically engineered to include essential vitamins, minerals, proteins, and fats, it caters to consumers with busy lifestyles who require convenient nutrition on the go.
The brand was founded in Munich, Germany, and continues to base its operations and majority of its manufacturing there. While the brand remains independently managed by its founders, it received significant investment and global distribution support through a strategic partnership with Nestlé, which holds a minority stake. This collaboration has allowed yfood to expand its presence across Europe and the UK, maintaining its European production standards while leveraging a global supply chain.
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