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Mino is a premium brand of soft drinks specifically developed for the Swedish market. It is known for its Mediterranean-inspired flavours like Limonata, offering a sophisticated alternative to traditional sodas. The brand positions itself as a higher-end choice, often featuring fruit-based profiles and sugar-free options under the 'Zero' label.
The products are manufactured in Sweden through major bottling partners. Mino is a proprietary brand developed by Dagab, the logistical and assortment arm of the Axfood Group. This ensures that the brand is deeply integrated into the Swedish retail ecosystem while maintaining a focus on quality and local production standards.
As of 2026, Mino remains under the ultimate ownership of Axfood AB, one of the leading food retail groups in the Nordic region. This ownership structure allows the brand to be exclusively distributed through well-known Swedish supermarket chains such as Willys, Hemköp, and Tempo.
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