Kruidvat Jouw Extra Voordeelkaart

Kruidvat is a prominent drugstore chain that originated in the Netherlands. Founded in 1975 by the De Rijcke family, the brand grew rapidly to become a market leader in the health and beauty sector across the Benelux region. The loyalty card shown, known as the 'Jouw Extra Voordeelkaart,' is a central part of their customer engagement strategy, offering points and personalized discounts.

In 2002, Kruidvat was acquired by the A.S. Watson Group, which is a member of the multinational conglomerate CK Hutchison Holdings based in Hong Kong. While the brand maintains its strong Dutch heritage and local headquarters in Renswoude, its ultimate ownership resides with a global retail and telecommunications giant. The physical loyalty cards themselves are typically manufactured within the European Union, specifically for use in the Dutch and Belgian retail markets.