Lycia Original deodorant

Lycia is a well-established Italian brand specializing in personal care and hygiene products. Originally emerging as a pharmacy-focused brand in Italy, it gained fame for its Gentle formulations, particularly in the deodorant and hair removal sectors. The product shown is a 'vapo no gas' deodorant, known for its micro-sponge technology that provides long-lasting protection. Today, the brand is owned by Sodalis Group, a leading Italian multi-brand player in the health, beauty, and personal care markets. While mostly distributed in Southern Europe, the manufacturing remains primarily concentrated in Italy to maintain quality control and brand heritage.