Lay's Wokkels Naturel

Lay's Wokkels is a iconic savory snack brand specifically popular in the Dutch market. Originally launched in the Netherlands, Wokkels are known for their unique spiral shape and crunchy texture. The brand was historically part of Smiths Food Group in Benelux before being integrated under the global Lay's umbrella to align with PepsiCo's international branding strategy.

Today, the product is manufactured primarily in the Netherlands to serve the local and European markets. It is owned by PepsiCo, a global food and beverage giant headquartered in the United States. In the Netherlands, it is managed by PepsiCo Nederland BV, ensuring the snack maintains its local flavor profile while benefiting from global distribution and marketing expertise.