Salling Special Flakes

Salling Special Flakes is a breakfast cereal consisting of crispy flakes made from whole wheat and rice. The Salling brand is one of the primary private label brands of the Salling Group, Denmark's largest retailer. The brand was established to offer a wide range of everyday products with a focus on value and quality.

While the brand is rooted in Denmark, the manufacturing of Salling private label products often takes place across various European countries depending on the specific product category, though they are primarily distributed within the Danish market through Salling Group's stores such as føtex, Bilka, and Netto. The Salling Group, owned by the Salling Foundations, has a long history in Danish retail, originating from the first Salling department store opened in Aarhus in 1906.