Moorcroft Pottery Vase

Moorcroft is a world-renowned brand of luxury handmade art pottery, recognized for its intricate tube-lining and vibrant glazes. The company was founded by William Moorcroft, who originally produced pottery for James Macintyre & Co. before establishing his own factory in Burslem, Stoke-on-Trent, in 1913. The pieces are celebrated for their floral and botanical motifs, often influenced by the Art Nouveau and Arts Deco movements.

All authentic Moorcroft pieces continue to be manufactured at the heritage factory in Stoke-on-Trent, England, maintaining traditional artisanal methods. The brand has a rich history of royal patronage, having been appointed Potter to HM Queen Mary in 1928, a title it held for many years. Today, the company remains a specialist in high-end collectible ceramics, preserving the legacy of the Moorcroft family’s artistic vision while innovating with new designs.

Ownership of the company transitioned after the Moorcroft family was involved in a financial restructure in the mid-1980s. It is currently owned by the Edwards family, who have overseen the brand's resurgence as a premier British craft institution. The ultimate owner company and its headquarters remain situated in the United Kingdom, ensuring the preservation of British ceramic techniques.