OLW Cheez Doodles and Snacks

OLW (Old London Wasa) is a iconic Swedish snack brand that has become a staple in Scandinavian social culture, particularly through the concept of 'Fredagsmys' (Friday Coziness). Founded in 1967 as a joint venture, the brand is most famous for its 'Cheez Doodles,' which were introduced to the Swedish market shortly after the brand's inception.

Today, the brand is part of Orkla Confections & Snacks Sverige, while the ultimate ownership lies with the Norwegian industrial conglomerate Orkla ASA. Most production takes place in Filipstad, Sweden, where the factory produces a high volume of snacks to meet the demands of the Nordic market.