Simba Dickie Group toys

Simba Dickie Group is one of the world's leading toy manufacturers, with a rich history rooted in German engineering and family entrepreneurship. The brand's origin dates back to 1982 when Fritz Sieber and his son Michael founded Simba Toys. Through strategic acquisitions and internal growth, the company expanded into a global powerhouse, absorbing iconic brands such as Dickie Toys, Majorette, Smoby, and Steffi Love.

Today, the manufacturing footprint of the Simba Dickie Group is truly international. While high-tech production and administration are centered in Germany and France, the group operates extensive manufacturing facilities in Thailand and China to maintain global competitiveness. The ownership remains firmly within the Sieber family, ensuring the conglomerate stays a family-run enterprise committed to quality and safety standards across its diverse toy portfolio.