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Planters is an iconic American snack brand founded in 1906 by Amedeo Obici in Wilkes-Barre, Pennsylvania. The brand is globally recognized for its mascot, Mr. Peanut, who was created in 1916. While the brand was originally part of Planters Nut and Chocolate Company, it underwent various ownership changes throughout the 20th century, notably being owned by Kraft Foods and later Kraft Heinz.
In 2021, Hormel Foods Corporation acquired Planters from Kraft Heinz in a multi-billion dollar deal, making it the flagship brand for Hormel's snacking portfolio. The products are primarily manufactured and processed in the United States, utilizing supply chains that source high-quality nuts from domestic and international growers. Today, Planters remains a leader in the global nut snack market, focusing on diverse product offerings from classic salted varieties to protein-rich trail mixes.
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