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Fenty Beauty was launched in 2017 by music icon Rihanna (Robyn Rihanna Fenty) in collaboration with the French luxury conglomerate LVMH. The brand gained global acclaim for its inclusive range of shades and innovative formulas. While the brand has its creative roots in Barbados and the United States, it is developed under Kendo Brands, an LVMH incubator based in San Francisco. Manufacturing for the Gloss Bomb Stix line primarily takes place in Italy, a hub for high-end luxury cosmetic production. Ownership is split between Rihanna and LVMH, with LVMH providing the global distribution and manufacturing infrastructure.
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