Salling Grovboller (Whole Wheat Buns)

This product is part of the Salling brand, which is a private label belonging to the Salling Group, Denmark's largest retailer. Based on the barcode starting with 570, the product is registered in Denmark and is primarily manufactured there for local distribution.

Salling Group was originally founded as Jysk Supermarked and later became Dansk Supermarked before adopting the name of its founder, Herman Salling. The group is now entirely owned by the Salling Foundations, ensuring that the brand remains under Danish ownership and that profits are reinvested into the company or donated to charitable causes across Denmark.