HEETS Yellow Selection

HEETS are heated tobacco units designed for use with the IQOS heat-not-burn system. The brand was developed by Philip Morris International (PMI) as part of their 'smoke-free' initiative. HEETS were originally launched around 2014-2016 alongside the IQOS device, representing a significant shift in the tobacco industry toward reduced-risk products.

Today, HEETS are produced in various state-of-the-art facilities across the globe. Key manufacturing hubs include Italy (especially the Bologna plant), Greece, Romania, and Poland. The brand is owned by Philip Morris International, which is headquartered in the United States and Switzerland, and is one of the world's largest tobacco conglomerates.