Millets Outdoor Equipment

Millets is one of the United Kingdom's most storied outdoor retailers, established in 1893. For over a century, it has provided specialized gear for camping, hiking, and outdoor exploration, becoming a staple on the British high street for families and adventurers alike. The brand is particularly well-known for its wide range of weatherproof apparel and accessible prices.

While the company began as a local retailer, it has evolved through several ownership changes. Today, it operates as part of the Blacks Outdoor Group. The manufacturing of its own-brand products, such as Eurohike and Peter Storm, typically takes place across multiple international locations, including China, Vietnam, and other manufacturing hubs throughout Asia and Europe, ensuring a balance between technical quality and affordability.

Currently, Millets is under the ultimate ownership of JD Sports Fashion PLC, a major global retail conglomerate headquartered in the United Kingdom. This acquisition has integrated Millets into a powerful distribution network, allowing it to maintain its position as a primary destination for outdoor enthusiasts across the UK.