Bellaroma coffee

Bellaroma is a private label coffee brand that is primarily retailed through the German discount supermarket giant Lidl. The brand offers a wide variety of coffee formats, including whole beans, ground coffee, and espresso capsules. While the branding evokes Italian coffee traditions, the product is part of Lidl's global sourcing network.

Because Bellaroma is a store brand, it is manufactured by various third-party coffee roasters across Europe to meet Lidl's specifications. Production facilities are frequently located in Germany and Italy to supply European markets. As a proprietary brand of Lidl, it is owned by the Schwarz Group, which is one of the largest retailers in the world.