Made O'Meter
Discover where a brand or product originates
Twisties is an iconic Australian snack brand that has been a staple in the local market for decades. Known for its distinct shapes and bold flavours like Cheese and Chicken, the brand was originally created in Australia by Isador Magid in the early 1950s. The manufacturing of Twisties generally takes place domestically in Australia at facilities managed by the brand's parent company.
Currently, the brand is owned by PepsiCo, one of the world's largest food and beverage corporations. While Twisties was initially an independent Australian invention, it passed through several hands—including General Food Corporation and eventually The Smith's Snackfood Company—before becoming part of the PepsiCo portfolio. In the Australian market, it is distributed and managed under The Smith's Snackfood Company limited, which functions as a local subsidiary of the US-based multinational.
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