Vegamour GRO Hair Serum

Vegamour is a holistic hair wellness brand known for its high-performance, plant-based products. The 'GRO' line, which includes its signature hair serum, was developed with a focus on bio-available plant actives like mung bean, red clover, and curcumin to support thicker, fuller-looking hair without the use of synthetic hormones or toxins. Originally founded in the United States, the brand positions itself at the intersection of nature and science, utilizing clinical testing to validate its vegan formulations.

The products are primarily manufactured in the United States. In 2021, the brand received a significant investment from General Atlantic, a leading global growth equity firm, which has helped the company scale its digital presence and expand into international markets and physical retail partnerships like Sephora. Vegamour remains a prominent independent brand within the premium hair care category, emphasizing sustainability and ethically sourced ingredients in its supply chain.