Storytel Audiobook & E-book Streaming

Storytel is a world-leading Swedish audiobook and e-book streaming service. The brand was founded in 2005 by Jonas Tellander and Jon Hauksson, originally under the name Bokilur, before rebranding to Storytel in 2007. It pioneered the subscription model for digital books, often referred to as the 'Netflix for books.'

While the service originated in Sweden, it is now available in over 25 markets worldwide, including the Nordics, the Netherlands, Turkey, and Poland. The company has expanded its ecosystem by acquiring various publishing houses, such as Norstedts Förlagsgrupp, making it both a content distributor and a leading publisher in Europe. As a digital platform, its 'manufacturing' consists of software development primarily centered in Sweden and content production occurring globally across its localized market hubs.