Brouwers Pilsener beer

Brouwers is a prominent private-label beer brand exclusive to the Dutch supermarket chain Albert Heijn. Originally introduced as the house brand for the 'Brouwers' retail chain in the 20th century, it was later integrated into Albert Heijn's portfolio. The beer is known for its 'Pilsener' style, marketed under the slogan 'De smaak van nu' (The taste of today).

While the brand is owned by Albert Heijn (a subsidiary of Ahold Delhaize), the physical production is typically outsourced to large industrial breweries within the Netherlands or neighboring Belgium. The brand focuses on providing a high-quality alternative to premium national brands at a more competitive price point. Ownership lies with Ahold Delhaize, a global food retail group headquartered in Zaandam, Netherlands.